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At the Youthful Web and Media Company we specialize in Web Site Development for YWAM bases. As you will read in the articles section, a successful web strategy involves a whole lot more than being able to throw a few images and a couple of paragraphs of text on the Internet. We offer the full solution from conception to completion and onwards. Services include

• Needs Analysis
• Site Concept
• Site Design
• Logo Design
• Database Programming
• Goldmine Integration
• Online Marketing
• Search Engine Optimisation
• Statistical Reporting
• Site Hosting
• E-commerce
• Content Syndication between YWAM Bases
• Training Seminars and Workshops

The first step in any development needs is to make contact through our form giving a brief indication of your particular situation. For larger projects I have made a habit of spending at least 3-4 days onsite at your base, training your staff for their job ahead and interviewing key leaders to get an in-depth understanding of your ministry. Every YWAM base is different and during my time on site I try to pinpoint particular strengths and base needs to highlight in the subsequent web site. Base culture and technical expertise is also important for me to understand in the big picture of a successful Internet presence.

Training Seminars and Workshops

Even if you already have a base Web Site or the technical expertise to create one in-house, I am available for consultations, workshops or seminars to help you understand how to maximise your Web Site benefits. These can be anything from a half-day consultation to a three-day workshop. Each event is custom designed for your needs but can include such topics as: -

• How the Internet works
• The Importance of a web site
• Internal or professional development?
• What should a web site not be expected to achieve?
• What expectations do site visitors have?
• Graphic design elements of a site
• Why use databases?
• Web forms and Goldmine
• Managing Forums and Chat rooms
• How to map visitor feedback
• Getting repeat visitors
• How to involve the necessary people
• Back end management and follow up systems
• Making sense of site statistics
• Are Banner ads worthwhile
• What sort of content should you put on your site
• Site hosting Considerations
• Developing visitor trends
• Practical guide to updating the web site
• Marketing the site
• Challenging an existing non-Internet Culture
• Future considerations
• Site maintenance considerations
• Project costs
• Choosing a web developer

Products

At the Youthful Web and Media Company we have partnered with Reef to Outback to produce a complete dynamic content management system. To explain in simple terms it is a product made up of web pages that allows YWAM bases to create and manage content on their site via a browser interface. You can see an example of its use of the Reef to Outback site www.reeftooutback.com

All content creation and management happens through a secure administration section separate to the main site. It is a flexible system that can be customised for each individual base but includes elements such as

• News
• Articles
• Prayer Request
• Staff and Student Pages
• Financial Needs
• FAQ's
• Department Pages
• School and Outreach Reports
• Staff Opportunities
• Breaking News
• Directors Reports
• Photo and Media Galleries
• Random featured staff of the day
• Auto archiving of old content

The Administration section has the following features

• Ability to create, delete and modify new users
• Ability to assign content permissions to users
• Ability to create HTML rich content
• Ability to upload images to attach to content
• Automatic thumbnail creation
• Automatic teaser creation
• Ability to define meta content groups (creating groups of groups)
• Ability to update from anywhere in the world with an Internet connection and computer

As you will read in the articles section, having a web site that is active and living is vital to a successful strategy. Unless every staff and student is empowered to add or modify content freely then you are strangling your returns. This dynamic content management system allows the most trafficked areas of your site to change daily or weekly without any need of involving the web developer.

Currently this product is only available to our YWAM clients as part of a complete development solution. As it has been written in modules it can be scaled to suit your base needs, from a simple breaking news and prayer section to the full suite of features listed above!

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