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What is the real cost of getting a web site?

A web site is an investment in the growth of your ministry. For starters, here is a simplified list of what you need to take into consideration when budgeting for a web site. Some of these are financial costs others are man power costs.

Up front costs

• Initial development cost
• Set-up of the hosting server and email
• Purchase of a domain name
• Creation of a base logo (if you don't have one)
• Photography (professional site - professional photography)
• Purchase of software (e-commerce, forum, content management)
• Staff investment in overseeing the site development and preparing content

Ongoing costs

• Monthly site hosting
• Monthly search engine submissions
• Annual domain name renewal
• Ongoing site maintenance, upgrading, modification
• Staff investment in overseeing the site / adding content

Indirect costs

• Staff training in web site use
• Modification of base stationary and marketing

As you can see it is not simply a case of signing one cheque and then forgetting about the site. There is no question that unless you are willing to invest ongoing resources into your web site it will not benefit you anywhere near as much as possible.

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