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What is the best way to Market a Base Web Site

In brief, any time your base or any of your ministries or staff members is mentioned anywhere in the world, mention of the Web Site should also be made. Outreach staff giving testimonies at churches should tell people that the web site is a great pace to read more about what they are doing. Students preparing to come should be encouraged to keep up to date with what is happening on the base before they arrive.

When the phone is answered on the base and questions about our ministry are asked they should be answered and then before hanging up the web site referred to as a great source of further information. Go Manual entries should feature the web site prominently. Base Vehicles, t-shirts, manuals, stickers etc should all feature the web site.

Online methods of marketing include reciprocal links with like-minded churches, organisations or individuals.

Search Engine Optimisation and submission is the most import online means of getting your ministry known. A good web site needs to follow certain rules in order for the Search Engines to list them effectively. These rules are complex, ever changing and particular to the different search engines. When you develop your web site it is imperative to employ someone who has a very good understating of what search engines are looking for. A few simple changes to a site could mean the difference between 100 visitors and 1000 visitors per month to your base.

Remember also that if your staff and students have their own pages on your web site, you will benefit from all the extra traffic that their friends and family will provide to your site. Once there they may become more interested in supporting your base work, or even becoming staff or student themselves.

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